This article looks at Internet use by insurgent groups in the North Caucasus in the context of a regional diffusion of violence. Using a mixed methods research design that combines hyperlink network analysis and micro-discourse analysis, it examines the online characteristics of the Caucasus Emirate and the main frames conveyed by the websites affiliated with the Emirate. It demonstrates the existence of a network of cross-referencing websites that, collectively, articulate the Emirate's political agenda online and allow for the dissemination of frames across the Web. It also shows that while jihadism provides a cultural resource that fosters a global sense of community, the jihadization of discourse does not eradicate local references as the local dynamics of the conflict have a strong impact on online communicative strategies. Finally, although based on a specific case study, this article highlights the potential of a mixed methods research design as applied to an analysis of virtual insurgent networks.